Pop ups are almost becoming cliche' but these pop up tvs are pretty cool. Most living rooms I walk into, including ours, is dominated by the TV. We all can't afford home movie theaters so we use our living rooms for that. Nothing wrong with that, but there are times when if would be nice to be able to use the living room without the TV blaring. Wouldn't it be nice to be able to hide the thing away when not in use?